FREQUENTLY ASKED QUESTIONS
WHAT DOES TIFY STAND FOR?
Literally, This Is For You!!! But figuratively we stand for ethical consumer analytics and sentiment analysis.
WHAT MAKES US ETHICAL?
As we do not process consumer metadata, which in turn means consumers do not have to worry about their privacy or their data being sold to third parties.
WHAT IS SENTIMENT ANALYSIS?
Sentiment analysis – otherwise known as opinion mining – is the measurement of positive and negative language.It is the process of determining the emotional tone behind a series of words, used to gain an understanding of the attitudes, opinions and emotions expressed within an online mention.
HOW DOES TIFY WORK?
TIFY works similarly to a search engine, where you have to enter a search term relating to you brand.This could be your brand name or even a campaign hashtag. TIFY will then look through User generated content online to find matches to you search term. These matches are then run through our TIFYModels, which only need a sentence to uncover emotional response, sentiment, demographic information. These attributes are then used to predict and measure the success of your campaign.
WHAT MAKES OUR PRODUCTS SPECIAL?
In comparison to the majority of the data analysis software on the market, our products do not need prior training or previous data science experience to understand the analysis provided. For example, TIFYSearch will analyze the world of user generated content in one click. Furthermore, our products also uncover the emotion that drives sentiment. Additional product features also allow for searches to be filtered based on language, date range or even locations with specific location radius distances.
WHAT DATA DO WE COLLECT?
We collect public user generated content, all without access to consumer meta-data which includes but it is not limited to consumer demographics and location.
WHO CAN USE OUR TOOLS?
Anyone who is interested in their impact on the social sphere in real-time this can range from marketers, brand managers, content creators, researchers, etc. Our products require no data science experience, truly democratising consumer analytics.
HOW TO GET A DEMO?
By Contacting Us