How TagPay leveraged TIFY’s powerful reputation management and consumer features to face the challenge of driving efficient growth in a competitive market.
TagPAY is a wearable technology startup who specialises in sports and training wristbands to monitor and analyse athletes’ performances. These wristbands not only provide stats and data about the athletes wearing them, but also create an efficient way of handling the daily operations of sports team. Their goal is to introduce the TagPay’s service into sports clubs and schools.
A one step solution
Being a startup, time and resources can be limited, hence TIFY was able to provide a one step solution needed to monitor their market efforts. With TIFY’s help, TagPay sourced out hidden audiences who provided a new reflection on brand image. This created a 50% uplift in sales productivity as well and brand reputation.