From Gregg’s “Vegan Sauage Roll” to Tesco’s “100 Years of Great Value”, marketing campaigns have a way of making companies memorable....

Learn about User Generated Content; it's has a direct impact on sales, and how to best utilise it.

Unless your company has an astronomical annual revenue and sits on a gold mine, there are little chances that a $5 billion fine would...

Companies could benefit tremendously by getting real-time customer insights, either by saving costs or increase revenue. Large companies...

Sentiment analysis is a field of study that investigates the opinions, attitudes and emotions of people towards different entities, such...